A customer walks into the store, browses complete products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash record to pay. Now if you want to sell your products online, then your site have to be enabled for e-commerce, where you have to get the following features:
• You need to supply plenty of content and product verbal description like sizes of it, dimensions, colors and compares with other corresponding products. It must allow the client to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your client to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should get an email contact or live help if the customer has a question. Most importantly you have to respond instantly! If you need to supply your own live chat and help desk services on your Internet Site, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• supply an ‘about us’ section or a section about your policies. If you get privacy statements and customer satisfaction policies, your customer will feel better about shopping in your storehouse.
• You probably want to have client quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• leave an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your clients by showing products that are assured ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content often, so your returning clients will not be tired by looking the identical products they saw four months ago.
• If your web site has got a date tag or has current references, be certain to switch these references often so you don’t give the perceptual experience that nobody is attending or reading your site.
