Keywords are simply the fuel of SEO. All efforts to improve your site to rank higher in search engines will not pay compensation if the specific keyword is not right. The key here is to use keywords most relevant and important in different parts of the canvas. Instead of using all keywords at once, it is advisable to use keywords in several parts of your site. Better visibility given to certain areas of HTML documents by various search engines.
Choose the right word is the first and most important step in any SEO campaign.
Here are the best practices of how to use keywords:
In the title tag – Search results still displays the title tag as the page title. The title should be short and precise words, for example 6.12. The keyword can be anywhere on the label, but preferably near the beginning.
In the anchor text – the text anchor with a crucial link is an external factor. Inbound links are considered good, not only for the site, but also for the keyword.
Topics – Highlighted keywords in the H1 heading is an important factor, but the page should have the text of interest to the keyword. Try to stay on track accuracy (7-10 words). It is good to have the keyword as the first word of the title.
In the Domain Name – Domain names with keywords is vital important.
In the URL field – helps a lot to rank well, but keywords must be elsewhere in the document.There must be optimized, otherwise it could be penalized.
Density – A measure to check the relevance of Web content. Less than 10% keyword density.Up to 7-8% for specific keywords 2-3 and 1-2% of minor or secondary keywords on a page.
At the beginning of the document – it is good to have the keyword in the first 25-50 words of the document. If a table or a paragraph, try to keep up the document.
In the Alt tags – label images on your page with ALT / TITLE tag filled with some keywords, like spiders read these labels.
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In other owners – is good practice to have your keywords in the titles of the other (H2 – H6).
In the META tags – Bing Yahoo and still depend of them, Google does not work. Having successfully completed these tags will not hurt, so I’m doing.
Proximity – Proximity is between 2 or more keywords. The more keywords most likely to rank higher. It is preferable to have keywords after the other, ie without words between them. For example, “perfume discount is better than the perfume” discount. “In the name of the image – eg Perfume.jpg – I am happy that the keywords in image names.
Keywords Secondary – Guidance and optimization of secondary keywords may be beneficial because it could be a lot less competitive than the most popular keywords. For example, discount perfume Calvin Klien will have access to a much less traffic and better targeted.
Synonyms – Synonyms Using the site is good that the algorithms of search engines should consider the synonyms of keyword matching and ranking of sites, including English, but is not taken into account many other languages. For example, in place of fragrance, “Perfume” is a synonym, synonyms, found on the page, but do not rush to optimize all synonyms.
Worst practices:
Spelling – Spelling mistakes do not make a good impression. If you know your destination are misspellings of popular keywords, you may want to optimize them and you can get more traffic.But it is better, if not a typo. However, if you want the spelling popular make Meta Tags.
Dilution – keyword optimization unrelated excessive affect the performance of all keywords. Yes!even more important will be lost.
Fill – keyword density of more than 10% is Keyword stuffing and puts you at risk of a ban by the search engines.