1. Update the pages on your web internet site frequently. Stagnant internet sites are overlooked by some search engines. You can close put a date counter on the page to show when it was last updated.
2. Offer additional value on your website. For affiliates and partners you can place links to their internet sites and products and demand them to make the same for you. You can also campaign their books or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow customers to ‘opt in’ to Catch discounts and special offers. set a link on your website to invite customers to ‘opt in’ to Catch a monthly newsletter or valuable coupons.
4. Add a link to your primary page with a script ‘Book Mark or Add this website to your Favorites’.
5. Add a link ‘Recommend this internet site to a Friend’ so that the visitor can email your internet website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
6. Brand your web website so that visitors always know they are on your website. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
7. Make a ‘Our Policies’ page that clearly defines your philosophy and principles in handling with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
8. Make a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
8. Ensure that each page on your web website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you respect their quest and take them off the mailing list. They may still get back if they like your products. But they will sure enough not come back if you continue to flood their email box with mails they no longer wish to receive.